Celebrating Roald Dahl

Tuesday 13th September was the 100th anniversary of Roald Dahl’s birthday. The highly celebrated British writer has charmed us over the years with his work which includes “Charlie and the Chocolate Factory”, “Matilda” and “The BFG” which has recently been turned into a film.


In his writing, food is brought up on multiple occasions. Sometimes they are beyond the ordinary experience and challenges our imagination – take the Snozzcumbers in “The BFG” for example. However, Roald Dahl also focuses on the beautiful sensations we experience when we eat food that is simpler and more accessible to us, but are nevertheless magical in their flavours. Although many of the sweets in “Charlie and the Chocolate Factory” go beyond reality, we can easily recognise the thoughts and feelings we experience when we encounter delicious food and how it alights our senses;

“What a marvellous smell!” answered Grandpa Joe, taking a long deep sniff. All the most wonderful smells in the world seemed to be mixed up in the air around them – the smell of roasting coffee and burnt sugar and melting chocolate and mints and violets and crushed hazelnuts and apple blossom and caramel and lemon peel.”

“There is something about very cold weather that gives one an enormous appetite. Most of us find ourselves beginning to crave rich steaming stews and hot apple pies and all kinds of delicious warming dishes; and because we are all a great deal luckier than we realise, we usually get what we want – or near enough.”

The last line, “we usually get what we want – or near enough” is perhaps true. Whilst we cannot offer Three Course Dinner Chewing Gums, we can offer the delightful fragrance of sugar and violets and lemon in our confectionery collections.


In addition, the following quote sounds very much like the experience of drinking our easy-to-make CRU Kafe Mocha packed with sumptuous chocolate marshmallows (available here);

“Charlie put the mug to his lips, and as the rich warm creamy chocolate ran down his throat into his empty tummy, his whole body from head to toe began to tingle with pleasure, and a feeling of intense happiness spread over him.”

Has this made you hungry? Let our sweets sprinkle you with magic and fill you with comforting warmth.